It emerged this week just how vast a chunk of the family's wealth belongs to the 20-year-old. Despite Kim's initial eclipsing fame, Forbes magazine says Kylie is now worth almost three times as much as her sister at an estimated $900m (£680m).
The magazine lauded her for heading towards becoming one of the youngest "self-made" billionaires ever. Given her background, many online scoffed at the title, but the impressiveness of the speed of her business success is harder to mock.
Kylie Cosmetics is by far her biggest earner. It's not sold in stores and does not advertise traditionally, because unlike other competitors it doesn't seem to need it.
After all, Kylie is a social media powerhouse. When she tweeted that she was "sooo over" Snapchat earlier this year, its shares tumbled.
The vast majority of her 110 million-strong Instagram following are young and female, fitting firmly within the brand's target market.
Her success can be viewed squarely within larger trends in the global beauty industry, which has undergone a huge shift as social media influencers and vloggers become more important to a brand's success.
Kylie launched her first set of own-brand lip kits in November 2015. The product choice was not incidental, as the internet had spent much of the previous two years speculating on the teen's noticeably larger lips.
At first the reality star alleged the change was achieved using clever make-up tricks (over-lining the lips and filling in with a natural-looking matte base).
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